Cross-pollinate

At Pollen Strategy we aim to help organisations improve their performance by looking for ideas and inspiration from outside their immediate field of operation. We call this cross-pollination.

This article from Harvard Business Review issues an urgent call to business leaders to reform the capitalist system by taking a longer-term view of strategic planning and ensuring that the goal of maximising corporate value is not at odds with serving the interests of all stakeholders (i.e. employees, suppliers, customers, communities, the environment).

Tim Jackson is Professor of Sustainable Development at the University of Surrey and the author of the book “Prosperity Without Growth”. In this 25 minute TED Talk, Tim discusses the economics of climate change and presents an inspiring vision of the sustainable future that is ours to create.

This Pollen Strategy presentation examines the role of the organisation within three separate views of capitalism – shareholder capitalism, shared-value capitalism and sustainable capitalism. The notions of eco and social entrepreneurship are explored, and recommendations are made for organisations that wish to lead a transition to a sustainable economy. A number of case studies are provided.

In this presentation, Pollen Strategy highlights the key dimensions that define shareholder capitalism and describes the changes required if we are to successfully transition to a sustainable economy.

In this 16 minute TED Talk, Pavan Sukhdev discusses the notion of putting a price on the services that nature currently provides for free. Here is an overview from TED: “Every day, we use materials from the earth without thinking, for free. But what if we had to pay for their true value: would it make us more careful about what we use and what we waste?”

This presentation by Pollen Strategy uses a systems thinking approach to explain why biodiversity is important.

In this article from Harvard Business Review, preeminent strategist Michael Porter discusses the notion of shared value – and how to reinvent capitalism, unleashing a new wave of innovation and growth.

This white paper, written by Pollen Strategy, describes the process by which innovations are diffused, and explains how businesses can maximise the market penetration of their innovations.

In this four minute video, David Suzuki voices his long-held frustration with the obsession for economic growth at the expense of nature. For the the full-length video (1 hour, 23 minutes) please click here.

Tim Jackson is Professor of Sustainable Development at the University of Surrey and the author of the book “Prosperity Without Growth”. In this one hour video he argues that it is time to rethink the assumption that economies must grow at all costs, and challenges us to reconceive what prosperity really means.

This research piece, undertaken by Pollen Strategy, examines sustainable land development in Australia. It includes recommendations for marketing sustainably developed land and housing more effectively.

This 21 minute animated documentary produced by Annie Leonard in 2007 examines the life-cycle of material goods. It highlights a major flaw in the capitalist model: namely that we cannot run a linear system of consumption on a finite planet indefinitely.

Unlike the value derived from consuming natural resources, the value of the crucial services performed by the earth’s ecosystems don’t appear on any balance sheet. Yet that value amounts to $33 trillion per year. In this Harvard Business Review article, the authors provide numerous examples of companies that leverage this insight in the interest of their own bottom lines and the health of the environment as a whole.